Industry News: Take your labels to the next level with augmented reality

Augmented reality labels are captivating and engaging

Today’s consumers literally have a world of information at their fingertips in the form of their smartphones, iPads and laptops. With so much connectivity available so easily, the amount of communications sent and received is rapidly increasing – particularly communications from brands direct to the consumer. Some feel bombarded, some simply tune it out. For marketers, this means they have to be more creative and innovative than ever to get the consumer’s attention, and keep it long enough to get their message through.

With that, we see some fantastic innovations – favorite innovation when it comes to labels is augmented reality.

A Label on Wine Bottle coming alive

 News:Label & Litho

YouTube Video: Jim Caudil